June 12th is World Day Against Child Labour

Approximately 218 million children worldwide are involved in child labour. That is about 14% of 5 to 17 year olds globally, or roughly one in seven children. It is simply too many.

To raise awareness of the issue, and to promote schooling as the right alternative, Concern has launched www.tinypickers.com, the website of a fictional company which is being investigated due to their suspected use of child labour.

As Concern’s site explains:

‘Concern's Stop Child Labour campaign wants you to help give children back their childhood and give them the opportunity to go to school.

So next time you pick up a bar of chocolate, a pack of coffee, or a cotton t-shirt, ask your retailer if the product contains traces of child labour.

Because at the end of the day, any product made using child labour, no matter what it looks like or what price it is, will leave a bad taste in your mouth’


It is an innovative campaign, and certainly one very powerful message.